New TV ad from Unisa follows life of a distance learner

Net#work BBDO has designed a new television commercial (TVC) for Unisa to launch and reinforce its new brand proposition – Define Tomorrow, using the story of the tenacity of a Unisa student who, unlike most university students, accesses his higher education through online and distance learning.

Brad Reilly, ECD of the agency, says, “Many Unisa students have dual lives to support themselves and the people around them. It is a tough and highly admirable situation driven mainly by the need to make the most of themselves and ultimately, define their tomorrow.”“Our strategic and creative intent was to amplify the significant value of a Unisa degree and its social impact. Through distance and online learning, it is able to provide access to higher education to those tenacious individuals who have no means or resources to acquire a degree on a full time basis. All students undertake their own version of hardship to achieve a degree and the university has developed a unique breed of doers, thinkers and pioneers in the process.“The overarching theme for the treatment is authenticity. We tried to bring that through the treatment as much as possible. We shot predominantly at night in the streets of Johannesburg using the light that was available to us and limiting any artificial lighting. We did not want to overcomplicate things stylistically and kept the grade close to what we saw on the camera.”The commercial opens depicting the challenges faced by a late night cab driver who, on returning home in the morning, immediately starts a day of studying, while still caring for his young son. Before long the day is over and he is off again to start an evening long shift carrying partygoers around town. Each morning his father is waiting for him to return until one morning when he is not there. He enters the house, to be greeted by his parents and son who proudly presents Unisa correspondence to him—and confirmation of a pass.

The musical arrangement was created in collaboration with Audio Militia and acts as the emotional thread throughout the film.

“In keeping with the authenticity we want portrayed in the piece—the track was recorded using actual instruments and we feel it helps to understand what the character is going through,” concludes Reilly.

*This article first appeared on Bizcommunity. The TVC is also Tilman Gerald’s Ad of the Week!

Overview of Public Universities in South Africa

Here's an overview of some public universities in South Africa, including general admissions requirements and estimated application periods. Keep in mind, specific program requirements and dates can vary significantly, so it's important to check each university's official website for the most current information.

University of Pretoria

  • Admissions Requirements: National Senior Certificate with minimum scores in specific subjects related to the chosen program; for international students, equivalent qualifications.
  • Application Period: Usually opens in March and closes at the end of July for most programs.

University of Cape Town

  • Admissions Requirements: National Senior Certificate with pass levels required for degree study; subject-specific requirements depending on the program.
  • Application Period: Application opens in April and closes at the end of July.

Stellenbosch University

  • Admissions Requirements: National Senior Certificate with required marks; some programs have additional testing.
  • Application Period: Opens in March and typically closes at the end of June.

University of the Witwatersrand

  • Admissions Requirements: Matriculation certificate with university exemption; required scores vary by faculty.
  • Application Period: Begins in March and ends on the 30th of September.

University of Johannesburg

  • Admissions Requirements: Matric exemption with a minimum APS score; specific subject requirements based on the faculty.
  • Application Period: Opens in April and generally closes by the 30th of September.

University of the Free State

  • Admissions Requirements: National Senior Certificate with specific marks for the program applied to; additional requirements for certain courses.
  • Application Period: Typically opens in April and closes at the end of August.

University of Venda

  • Admissions Requirements: Completion of the National Senior Certificate with an endorsement for diploma or degree studies; specific APS scores needed.
  • Application Period: Usually from May to September.

University of Fort Hare

  • Admissions Requirements: National Senior Certificate with university exemption; certain programs may have specific requirements.
  • Application Period: Opens around May and closes at the end of September.

University of the Western Cape

  • Admissions Requirements: National Senior Certificate with specific performance levels; additional requirements for certain programs.
  • Application Period: Generally from May to September.

North-West University

  • Admissions Requirements: National Senior Certificate with university exemption; program-specific requirements may apply.
  • Application Period: Opens in March and usually closes by the end of August.

Rhodes University

  • Admissions Requirements: National Senior Certificate or equivalent; minimum academic performance in certain subjects.
  • Application Period: Applications open in April and close at the end of September.

Nelson Mandela University

  • Admissions Requirements: National Senior Certificate with required scores for chosen programs; portfolio or additional tests for some faculties.
  • Application Period: Opens in April, with a deadline at the end of August for most programs.

Cape Peninsula University of Technology

  • Admissions Requirements: National Senior Certificate with specific scores; additional requirements for certain courses.
  • Application Period: Opens in May and typically closes by the end of September.

University of Limpopo

  • Admissions Requirements: Senior Certificate with endorsement for diploma or degree courses; specific APS scores for different programs.
  • Application Period: From April to September.

University of Zululand

  • Admissions Requirements: National Senior Certificate with an endorsement for bachelor’s degree studies; specific score requirements for various programs.
  • Application Period: Usually between April and November.

Central University of Technology

  • Admissions Requirements: National Senior Certificate with specific scores for the chosen field of study; additional criteria for certain programs.
  • Application Period: Application period generally starts in May and ends in October.

Vaal University of Technology

  • Admissions Requirements: National Senior Certificate with a pass that qualifies for admission to bachelor’s degree, diploma, or higher certificate programs.
  • Application Period: Typically from May to September.

Walter Sisulu University

  • Admissions Requirements: National Senior Certificate with required scores for chosen programs; additional criteria for certain faculties.
  • Application Period: From April to September.

This list provides a starting point for understanding the admissions landscape across South Africa's diverse higher education institutions. Given the variability in programs and requirements, it's crucial to consult each university's website for the most accurate and up-to-date information.